Retarget visitors with authentic review videos that demo the products they browsed (but did not buy)
Product reviews can be a great strategy to convince hesitant customers to order. By retargeting them with a short video demoing the features, you might make them come back to your page with a better opinion, which might make them purchase the item.
Take advantage of indirect advertising by encouraging customers to unbox and review the product on social networks
A viral loop starts from the product itself. If you succeed at creating a remarkable product experience, many of your customers will review and share the unboxing on social networks. This free indirect advertising will drastically impact your sales.