Retarget visitors with authentic review videos that demo the products they browsed (but did not buy)
Product reviews can be a great strategy to convince hesitant customers to order. By retargeting them with a short video demoing the features, you might make them come back to your page with a better opinion, which might make them purchase the item.
Publish a viral Twitter thread around the product story. When performing, promote it with Twitter ads.
Your potential customers are currently browsing Twitter. If you can peak their interest or catch their emotions with your product story, they might retweet it or purchase it.