Automatically sync the Shopify products with Google Shopping and advertise them across Google's Network
Google is continuously optimizing its algorithms to detect when someone intends to buy a given product. Thus, if you want to tap into another profitable marketing channel, you should try Google Shopping ads.
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Target or retarget potential customers on Gmail ads. Analyse the cost per conversion and retarget on desktop for more sales.
More than a billion people use Gmail every month. If you can build a profitable campaign, you will be able to tap into a really wide audience.
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