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Publish a viral Twitter thread around the product story. When performing, promote it with Twitter ads.

Your potential customers are currently browsing Twitter. If you can peak their interest or catch their emotions with your product story, they might retweet it or purchase it.

What is the process?

Design an attractive first tweet and narrate your story over several ones.
When performing organically, promote your tweet with Twitter Ads to maximise the reach and the engagement.
Retarget readers who clicked on your link with PixelMe on other ad networks or devices to convert them.

Why should you care?

Your potential customers are currently browsing Twitter right now. If you can catch their interest or emotions with your product story, they might retweet it or purchase it.

Twitter threads seem to perform better than regular tweets. The reach is higher, they drive more engagement and can bring a lot of referral traffic. But, to be successful in this network, you must think about how you can start your story to catch the attention of the audience you are trying to reach.


What tools will you need?

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How to execute this experiment?

1

If you are not familiar with how to create a thread on Twitter, take a few seconds to learn the basics in the article below.

2

Your first tweet must capture the interest. Fail it, and your thread is dead. Here is a pattern you can follow to avoid this. Just start with [I, We, They...] [did, made, saw, built...] [something not familiar or attractive] [that provided exciting results, made us realize something essential…]. Work on it until you nail it.

3

If you don’t like the pattern above, you can also start with a question to highlight a significant issue your audience has. Just make it relatable.

4

Highlight in your first tweet that this is not a regular tweet by adding something close to this: “Here’s a quick thread ?” or just “A thread ?”.

5

You can also mention in your first tweet, three or four people who you know will be interested in this content. They might provide the first retweets that will be so valuable to spark the engagement.

6

Then, narrate your interesting story over several tweets. The more you make them actionable, the more popular your thread will be.

7

Feel free to redirect your readers to your product by adding a link in your last tweet. It may be smart depending on your goals to retarget all the visitors who clicked on it on other ad networks or where they are on another device. Just use PixelMe to shorten your link.

8

Submit your thread when your audience is awake and publish all the tweets in your thread at once. We don’t follow any rule regarding which time of the day to post. We like to believe that a great thread will perform no matter the time you post it.


How should you track?

Go to Twitter Analytics. The article below will give you the basics.

Head over the Tweets section. Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.


Key learnings.

Your first and last tweet will respectively get the most impressions and engagement. This makes sense as most people will engage when they see your thread and finish reading it.

The half-life of a tweet is short. If you don’t receive engagement in the first two hours, the algorithm might forget about your thread.

When you are getting some organic traction on a thread, promote it with Twitter Ads. It will significantly increase your reach and can be the difference between a working thread and a performing one.

Using emojis makes your tweets more visible in the timeline of your audience.

Twitter threads tend to get more impressions than traditional tweets. It may be due to Twitter’s algorithm that seems to give more prominence to tweets without a link.

In most cases, the traffic that comes from the link of your last tweet usually converts better than people coming from regular tweets.

Unfortunately, you cannot schedule an entire thread using Buffer or Hootsuite. If you know a tool with a feature to schedule a Twitter thread, feel free to contact us.


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