Set up a live chat to communicate faster with the customers and bring all communication channels into one
When they have some doubts or questions that go unanswered, visitors leave. By adding a live chat in your pages, you offer them a better way to connect with your support. It increases the trust in your store and your conversion rate.
Highlight scarcity and encourage customers to order now by showing when the inventory for the product is low
A visitor can delay his decision to buy for many reasons. By showing when a product is almost out of stock and how many people are currently on the page, you can incentivize your customers to make the purchase now.
Maintain an FAQ on the product/collection pages to build trust, improve SEO, and save time on customer support
When they have a critical question, it can prevent your visitors from ordering. By creating and keeping your FAQs up-to-date, you can answer most subjects. This simple tactic will increase your sales and reduce your number of refunds.
Advertise some products to audiences who are similar to the current customers or a specific segment of people
Targeting a close audience to your current customers might be a profitable strategy. Ad networks like Google, Facebook, or LinkedIn have a lot of data and powerful algorithms you can take advantage to detect similar behaviors between their users.
Upsell customers on the thank you page with an upgraded version or by cross-selling complementary products
Even when a customer has completed his order, the sale is far from over. You can still suggest replacing the original product in his cart with a superior version or to offer additional items that work well with the one he has already picked.
Retarget visitors with authentic review videos that demo the products they browsed (but did not buy)
Product reviews can be a great strategy to convince hesitant customers to order. By retargeting them with a short video demoing the features, you might make them come back to your page with a better opinion, which might make them purchase the item.
Set up Buy-One-Get-One (BOGO) discounts to incentivize the customers to purchase a product and to empty the inventory
Shopify made it easy to create and configure BOGO discounts. These deals can be highly profitable as shoppers like them a lot. They can help you convince your customers to try a new product or allow for the profitable liquidation of low-quality inventory.
Automatically sync the Shopify products with Google Shopping and advertise them across Google's Network
Google is continuously optimizing its algorithms to detect when someone intends to buy a given product. Thus, if you want to tap into another profitable marketing channel, you should try Google Shopping ads.
Take advantage of indirect advertising by encouraging customers to unbox and review the product on social networks
A viral loop starts from the product itself. If you succeed at creating a remarkable product experience, many of your customers will review and share the unboxing on social networks. This free indirect advertising will drastically impact your sales.
Publish a viral Twitter thread around the product story. When performing, promote it with Twitter ads.
Your potential customers are currently browsing Twitter. If you can peak their interest or catch their emotions with your product story, they might retweet it or purchase it.
Target or retarget potential customers on Gmail ads. Analyze the cost per conversion and retarget on the desktop for more sales.
More than a billion people use Gmail every month. If you can build a profitable campaign, you will be able to tap into a really wide audience.