Retarget visitors with authentic review videos that demo the products they browsed (but did not buy)
Product reviews can be a great strategy to convince hesitant customers to order. By retargeting them with a short video demoing the features, you might make them come back to your page with a better opinion, which might make them purchase the item.
Set up Buy-One-Get-One (BOGO) discounts to incentivize the customers to purchase a product or to empty the inventory
Shopify made it easy to create and configure BOGO discounts. These deals can be highly profitable as shoppers like them a lot. They can help you convince your customers to try a new product or allow for the profitable liquidation of low-quality inventory.