Automatically sync the Shopify products with Google Shopping and advertise them across Google's Network
Google is continuously optimizing its algorithms to detect when someone intends to buy a given product. Thus, if you want to tap into another profitable marketing channel, you should try Google Shopping ads.
Publish a viral Twitter thread around the product story. When performing, promote it with Twitter ads.
Your potential customers are currently browsing Twitter. If you can peak their interest or catch their emotions with your product story, they might retweet it or purchase it.
Target or retarget potential customers on Gmail ads. Analyse the cost per conversion and retarget on desktop for more sales.
More than a billion people use Gmail every month. If you can build a profitable campaign, you will be able to tap into a really wide audience.