Advertise some products to audiences who are similar to the current customers or a specific segment of people
Targeting a close audience to your current customers might be a profitable strategy. Ad networks like Google, Facebook, or LinkedIn have a lot of data and powerful algorithms you can take advantage to detect similar behaviors between their users.
Retarget visitors with authentic review videos that demo the products they browsed (but did not buy)
Product reviews can be a great strategy to convince hesitant customers to order. By retargeting them with a short video demoing the features, you might make them come back to your page with a better opinion, which might make them purchase the item.
Take advantage of indirect advertising by encouraging customers to unbox and review the product on social networks
A viral loop starts from the product itself. If you succeed at creating a remarkable product experience, many of your customers will review and share the unboxing on social networks. This free indirect advertising will drastically impact your sales.