Advertise some products to audiences who are similar to the current customers or a specific segment of people
Targeting a close audience to your current customers might be a profitable strategy. Ad networks like Google, Facebook, or LinkedIn have a lot of data and powerful algorithms you can take advantage to detect similar behaviors between their users.
Automatically sync the Shopify products with Google Shopping and advertise them across Google's Network
Google is continuously optimizing its algorithms to detect when someone intends to buy a given product. Thus, if you want to tap into another profitable marketing channel, you should try Google Shopping ads.
Publish a viral Twitter thread around the product story. When performing, promote it with Twitter ads.
Your potential customers are currently browsing Twitter. If you can peak their interest or catch their emotions with your product story, they might retweet it or purchase it.
Target or retarget potential customers on Gmail ads. Analyze the cost per conversion and retarget on the desktop for more sales.
More than a billion people use Gmail every month. If you can build a profitable campaign, you will be able to tap into a really wide audience.